You’ve got all the podcast equipment, you’ve chosen a platform, and you’ve even uploaded a few episodes with the hope of dominating the airwaves. But now you’re wondering why you have only a few listeners? Well, to increase your listener base; you need to expand your reach and this can be achieved by distributing your creations on podcast directories.
What is a Podcast Directory?
A podcast directory is an app that consists of various podcast shows where the audience can download, share, listen, and subscribe. Similar to search engines; listeners can access new entries by searching for titles and descriptions.
So, now you must be wondering to which directory should you submit your podcast? Well to make it easier for you, we’ve compiled a list of the best directories which can fetch you some new listeners.
- iTunes / Apple Podcasts: Apple podcast, the Godfather of podcast directories makes up 75% of the global digital music market. The word out there is that if you want to be found at all you’ve got to be on apple podcasts; It’s that crucial. To get listed – you’ll need an iTunes account, then you’ve to undergo a registration process that involves meeting certain requirements. Finally, the approval process takes only a couple of weeks. Once your podcast is published, ensure to put relevant tags to increase your reach.
- Spotify: Being the number 2 destination for podcast listening, it has more than 230 million monthly active users. Signing up on Spotify has other benefits such as – it provides an analysis of activities on your podcast. It shows which episodes are streamed the most, where people start and stop the episode, etc. This data can help you create more engaging content.
- Stitcher: Stitcher was the alternative podcast especially for android users until google podcasts came along. It has over 7 million registered users and more than 60,000 podcasts. Stitcher also offers analytical tools that measure the monthly active users, listening time, stitcher rank, number of listens, etc., of the podcasts.
- TuneIn: TuneIn is a famous platform amongst audiences who prefer listening to the news or sports content. It rose to popularity only because it could be accessed through almost all platforms and devices. It’s worth being on this podcast directory not just because it’s a radio platform but because it’s also the place from where Alexa accesses audio content. Through the TuneIn podcast submission form, it’s very easy and simple to get listed.
While there are many options out there, it’s imperative to choose the platform that suits your specific goals and KPIs.