Is your online reputation at its worst? Are people saying bad things about your brand on every platform? Don’t worry. It’s time to clean up the mess.
In this article, we’ll take you through a detailed set of steps to help you improve your online reputation. So, let’s begin.
Start with an Online Audit
Before you start any online clean-up, you need to understand to what extent your online reputation is at stake. The best way to do that is through an online audit.
An online audit helps you understand:
- What your customers are saying about you?
- Which social media platform has the maximum number of negative reviews?
- How many and what ratings do you have on the review platforms?
- What are your employees talking about you?
With data on all these, it will be easier for you to chalk out a clean-up plan.
Create an Online Reputation Strategy
It’s time to develop your online reputation strategy. You should set clearly defined reputational goals first to set the direction for your strategy. The first thing you should do is to set a Google alert for any mentions about your brand keywords.
Categorize and Prioritize the Things you Need to Clean-up
The entire clean-up process can get messy unless you create a list of priorities. Aggregate all the comments, ratings, reviews that you see online and prioritize which concerns should you address first. There are comments that could be ignored, some might need a generic reply; that’s it. However, some comments, reviews, etc. might be actually critical and require immediate action.
Reputation Management Needs a Skilled Person
This is an important aspect of your business and has to be assigned to someone who understands this space. The person has to be trustworthy and reliable since you’ll have to share the credentials of at least some of your accounts with this individual. Also, have an oversight as to how things are progressing in the space.
Begin the Clean-up
Now that you have an online reputation strategy in place and assigned a skilled and trustworthy person with the responsibility, it’s time to start the online clean-up. The process may be tedious since you need to delete/edit/reset information wherever required. However, try to remain patient as you’re handling a sensitive aspect (your online reputation).
Always keep in mind, any prospect will first research your brand online before deciding to approach you. So, make sure that you have a good online reputation that can compel your prospects and customers to conduct business with you.
Use these simple steps to accelerate your online clean-up. Trust us, things will get better.