ORM (Online Reputation Management) tools are specialized digital platforms designed to help businesses monitor, manage, and enhance their online reputation. In today’s digital-first world, potential customers often form opinions about a brand based on search results, reviews, and social media content. Negative content, fake reviews, or misleading news can significantly damage credibility, reduce customer trust, and affect sales. ORM tools help businesses track brand mentions, analyze customer sentiment, respond to negative feedback, and push positive content higher on search engines. This proactive reputation management ensures that businesses maintain a trustworthy and professional image online, which directly influences customer loyalty and long-term success.