Online Reputation Management (ORM) plays a vital role in brand protection by actively monitoring, analyzing, and managing what is being said about a business online. ORM helps mitigate negative publicity, manage customer complaints, and highlight positive brand experiences across search engines, social media, and review platforms. By promptly addressing negative content and promoting authentic, positive narratives, ORM ensures a business maintains credibility and trustworthiness. It not only protects against immediate reputation damage but also builds a resilient brand image, making it harder for malicious actors or competitors to undermine customer trust.