One of the most effective strategies for review management is proactively encouraging satisfied customers to leave positive feedback. This can be done through post-purchase emails, follow-up messages, or QR codes directing customers to review platforms. Businesses should make the process simple, quick, and rewarding—sometimes even incentivizing with loyalty points or discounts. Training staff to request reviews in-person during positive customer interactions also works well. More importantly, consistently delivering excellent products or services naturally leads to higher chances of positive reviews. Over time, these authentic testimonials boost online visibility, enhance brand reputation, and help balance occasional negative feedback.