The time frame for ORM results varies depending on the severity of negative content, its visibility, and the strategies deployed. In most cases, initial improvements may be visible within 2–3 months, but achieving long-term suppression and reputation enhancement can take 6–12 months. Search engines take time to re-rank content, and building authority with positive content is a gradual process. ORM is not a one-time fix but a continuous investment. Businesses that maintain long-term ORM strategies see sustained results, including improved brand trust, stronger customer engagement, and resilience against future negative publicity or online crises.