A reputable reputation company cannot simply delete or erase legitimate reviews, as this would go against ethical guidelines and platform rules. However, they can minimize the visibility of harmful content by pushing positive and authoritative results higher in search rankings. They also help businesses address negative feedback constructively by crafting professional responses and encouraging satisfied customers to share authentic reviews. For defamatory or false content, reputation companies can work with legal experts and reporting tools to request removal. Their focus is not just on suppression but on building long-term resilience, so your brand consistently shines despite occasional negative mentions.