An online reputation expert specializes in monitoring, managing, and improving the way individuals or businesses are perceived on the internet. Their role involves tracking mentions across social media, news platforms, blogs, and review sites to identify both positive and negative content. By analyzing this data, they can develop strategies to enhance positive visibility while minimizing the impact of negative press or reviews. These experts also provide guidance on content creation, search engine optimization (SEO), and public relations campaigns to ensure a strong and credible digital presence. Ultimately, an online reputation expert helps protect credibility and build trust.