While online reputation experts cannot directly delete reviews or articles from third-party platforms, they employ proven strategies to minimize their impact. For example, they can work with review sites to flag inappropriate or fake reviews that violate platform policies. They also focus on promoting positive and authentic customer feedback to balance the negative ones. For damaging articles or content, reputation experts use SEO-driven content strategies to push down such results in search rankings, making them less visible to users. In some cases, they may coordinate with legal teams to address defamatory content. The goal is to restore balance and protect brand integrity.