Online reputation management is critical because customers, investors, and partners often make decisions based on what they find online. A single negative review, viral post, or news story can significantly affect credibility and sales. Businesses that manage online reputation can build stronger trust, attract more clients, and improve customer loyalty. Moreover, in highly competitive markets, a well-maintained digital reputation acts as a differentiator, giving companies an edge. Ignoring reputation issues, on the other hand, can result in loss of revenue, talent, and opportunities. Proactive management ensures that your business stays in control of its narrative rather than letting others define it.