When choosing ORM tools, businesses should consider several key features. First, real-time monitoring is crucial to detect issues instantly. Sentiment analysis helps understand customer emotions behind reviews and comments. Multi-platform integration ensures coverage across social media, forums, blogs, and review portals. Reporting and analytics provide measurable insights for reputation strategies. Some advanced ORM tools even offer competitor benchmarking and crisis alerts. Additionally, easy-to-use dashboards and automated responses can save time for teams. Selecting tools with these features ensures comprehensive reputation management and helps businesses stay ahead of potential online crises.