Review management is vital because modern consumers trust online reviews almost as much as personal recommendations. A single negative review can significantly influence purchasing decisions, while positive ones can boost trust and conversions. With effective review management, businesses can monitor, analyze, and respond to customer feedback across platforms, ensuring their reputation remains strong. Proactive management also allows companies to resolve issues quickly, demonstrate accountability, and show that they value customer experiences. In today’s competitive digital landscape, having a structured approach to review management is no longer optional but a necessity for brand credibility and long-term growth.