Customer trust is built on transparency and responsiveness, both of which are achieved through review management. When businesses engage with reviews—whether positive or negative—they show commitment to customer satisfaction. Responding promptly to criticism demonstrates accountability, while appreciating positive feedback strengthens customer relationships. Over time, this engagement fosters loyalty, as customers feel heard and valued. Additionally, consistent review monitoring helps brands identify recurring issues, enabling improvements that further enhance trust. In essence, review management not only safeguards a company’s reputation but also transforms customers into advocates, driving loyalty, retention, and long-term brand growth.