In the digital era, customers often trust online reviews as much as personal recommendations. A strong review management strategy helps build credibility by showing that a business values customer feedback and takes responsibility for improving its services. Responding to both positive and negative reviews demonstrates transparency and professionalism, which boosts customer trust. On the other hand, ignoring reviews—especially critical ones—can make a brand appear indifferent or careless. By actively managing reviews, businesses not only repair potential damage but also highlight their commitment to customer satisfaction, turning feedback into opportunities for stronger brand reputation and long-term customer relationships.