Negative reviews are inevitable, but effective review management turns them into growth opportunities. The best practice is to respond promptly, empathetically, and professionally, without being defensive. Acknowledging the issue, apologizing sincerely, and offering a resolution—whether through customer service, refunds, or follow-up support—can help regain trust. Potential customers who read such responses see the business as responsible and customer-focused. Additionally, consistent monitoring allows businesses to spot patterns in complaints and address root issues, improving services overall. Rather than harming a brand, well-managed negative reviews can enhance credibility by showing that the business values transparency and continuous improvement.