Customer trust is often shaped by what they read or see online. A business with strong reviews, consistent branding, and positive online presence tends to attract more clients. On the other hand, unresolved negative feedback or damaging content can raise doubts and push potential customers towards competitors. Digital reputation management helps businesses control this narrative by promoting transparency, addressing concerns promptly, and ensuring search results reflect credibility. When customers see proactive communication and authentic engagement, they feel more confident in choosing the business. Essentially, a strong online reputation is one of the most powerful drivers of purchasing decisions today.