Online Reputation Management (ORM) services are designed to shape and maintain a positive image of businesses, brands, and individuals on the internet. In today’s digital-first environment, consumers research online before making purchase decisions, meaning negative reviews, misleading news, or damaging content can significantly impact credibility. ORM helps monitor online conversations, suppress harmful content, and highlight positive narratives to protect trust. For businesses, this translates into stronger customer relationships, improved visibility, and competitive advantage. In short, ORM is not just about damage control; it is about creating a long-term digital reputation strategy that builds authority and loyalty.