The digital landscape has made it easier for businesses to expand, but it has also increased threats to brand protection. Common challenges include counterfeit product sales on e-commerce platforms, phishing websites impersonating brands, fake social media accounts, and the spread of misinformation. Additionally, negative online reviews, defamatory content, and competitor sabotage can severely damage a company’s online reputation. Cybersecurity risks, such as data breaches, also contribute to brand vulnerability. Identifying and addressing these threats early is crucial to maintaining control over how a brand is perceived and trusted by its audience.