Digital platforms have amplified brand exposure but also increased risks. Counterfeit product listings on e-commerce sites, phishing websites imitating brands, and social media impersonations are among the top threats. Additionally, misuse of trademarks, domain squatting, and pirated content distribution cause significant damage. These practices confuse customers, divert sales, and weaken brand authority. Companies that do not prioritize brand protection often face long-term reputation risks and financial loss. By identifying these threats early through monitoring tools and expert support, businesses can create an effective defense mechanism that minimizes harm and ensures sustained consumer confidence.