Digital reputation management is the process of monitoring, influencing, and maintaining how a brand, business, or individual is perceived online. With customers relying heavily on online reviews, social media, and search results before making decisions, a single negative review or misleading article can impact credibility. For businesses, digital reputation management ensures that positive content, authentic reviews, and brand messaging dominate online platforms. It builds trust, fosters customer loyalty, and positions the brand as reliable. In today’s digital-first era, where opinions spread quickly, managing reputation is no longer optional but a critical business strategy for growth and sustainability.