Effective digital reputation management involves a blend of proactive and reactive strategies. Proactively, businesses can encourage satisfied customers to leave positive reviews, publish thought-leadership content, and maintain active engagement across social platforms. Reactively, they can monitor online mentions, address complaints promptly, and implement crisis management tactics if negative publicity arises. Techniques like search engine reputation management (SERM), social media monitoring, review response, influencer partnerships, and content marketing all play vital roles. The key is consistency and authenticity—customers trust brands that acknowledge issues transparently while actively building a positive narrative. Together, these strategies ensure long-term credibility and resilience.