Effective strategies for managing online reputation include monitoring brand mentions across platforms, optimizing search engine results with positive content, responding to customer feedback, and maintaining a consistent brand voice on social media. Publishing valuable blogs, press releases, and customer success stories helps push positive narratives, while reputation repair services can address harmful content. Businesses should also encourage satisfied customers to leave reviews, ensuring a balance of authentic feedback. Using advanced ORM tools and professional services, like those offered by Aiplex ORM, ensures that reputation management is strategic, consistent, and impactful rather than reactive or fragmented.