Engagement is crucial because it represents active interaction between a brand and its audience, fostering stronger relationships and loyalty. High engagement signals that the content resonates and encourages community building around the brand. Responding to comments and messages humanizes the brand and builds trust. Engaged followers are more likely to share content, recommend the brand, and become repeat customers. Prioritizing engagement over follower count leads to meaningful connections that strengthen brand reputation and drive long-term business growth on social media platforms.